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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

4 Tips to Get Customers to Keep Appointments

September 23, 2020 By BCP Editorial

Nothing is better than hearing one magical word in sales--YES. Yes to a test drive, Yes to an in-dealership appointment. Yes to a virtual call with your salesperson. But having a customer set an...

Why Do You Need a Virtual BDC?

September 14, 2020 By Matthew Belk

Business Development Centers (BDCs) have been a part of the automotive business that has driven people crazy since the 1990’s. The importance of a BDC cannot be disputed--it is the one and main...

It's Finally Here! Announcing the Launch of our Redesigned Website

September 4, 2020 By BCP Editorial

BCP has a completely new look and feel, and we are excited to share our redesigned website with you. This is not just about vanity, though. We created this new website with YOU in mind. All of our...

Automotive Industry Automotive Marketing Customer Engagement Appointment Setting

Preparing for Q4: One thing every dealership should be doing

August 28, 2020 By BCP Editorial

2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...

Customer Engagement Sales Tricks Service Tips

3 Ways Video will Bridge the Engagement Gap

August 14, 2020 By BCP Editorial

One thing that 2020 has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during ever-changing times...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth

Automotive Playbook: 2020 and Beyond

August 13, 2020 By BCP Editorial
As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.
Insider Customer Engagement

Car-Buying Experience: A 2020 View

August 7, 2020 By BCP Editorial
2020 has changed the way people are looking for and purchasing cars. This is one real-life experience. How would your dealership match up?
Automotive Marketing Strategy Customer Engagement

How COVID-19 Changed Process and Messaging

August 4, 2020 By BCP Editorial
Process and messaging has changed since March, but how are you conveying that to customers? Here are four simple and effective ways to let customers know how you are adapting.

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